"It's all right letting yourself go, as long as you can get yourself back." ~Mick Jagger
Temptation comes in
many forms, often so potent, so animal, that it seems impossible to
resist. Eating too much, drinking too much, spending too much or letting
the heart rule the head. We get instant messages from deep in the gut
that resonate through the mind, trying to dictate our behaviour.
One of humanity's most useful skills, without which advanced
civilisations would not exist, is being able to engage our higher
cognitive functions, our self-control, to resist these temptations.
Psychologists have found that self-control is strongly associated with
what we label success: higher self-esteem, better interpersonal skills,
better emotional responses and, perhaps surprisingly, few drawbacks at
even very high levels of self-control (Tangney et al., 2004).
People, being only human, find the constant battle with basic urges
is frequently too great and their self-control buckles. However, recent
experimental research by Dr Kentaro Fujita
at Ohio State University and colleagues has explored ways of improving
self-control, where it comes from and why it sometimes deserts us.
Based on new research, along with studies conducted over the past few
decades, Dr Fujita and colleagues have proposed that abstract thinking
and psychological distance are particularly important in self-control.
1. Evidence that abstract thinking improves self-control
It never ceases to amaze just how different two people's views of
exactly the same event can be: one person's freedom fighter is another's
terrorist. But the way in which we view people or events isn't just
constrained by unchangeable patterns of thought that are set in stone.
Dr Fujita and colleagues explored the idea that simple manipulations of
how we construe the world can have a direct effect on self-control.
Their hunch was that thinking from a more abstract, high-level
perspective increases self-control.
In their research, published in the Journal of Personality and Social Psychology, Fujita et al. (2006)
used a number of experiments to test the idea that self-control is
affected by how we construe or interpret events. The problem for the
researchers was manipulating aspects of people's construal without them
realising: this required some deception.
In one of Fujita et al.'s (2006) studies participants were told they
were going to take part in two separate experiments - one on personality
and another billed as a student survey. In fact this was just a cover
story as the two pieces of research were designed to work together.
Experimenters used the 'student survey' as a cover to manipulate
levels of construal. They needed participants to be thinking in either a
high-level way (abstract - seeing the whole forest) or a low-level way
(concrete - seeing individual trees). They did this by getting
participants to think about their level of physical health, but in two
different ways:
- High-level construal condition: participants were asked to fill in a diagram which encouraged them to think about why they maintain good physical health. Participants tended to put answer such as: "To do well in school." This got them thinking about ends rather than means - the ultimate purpose of physical health.
- Low-level construal condition: in contrast participants in this condition were asked to think about how
they maintained their physical health. Naturally they responded with
things like: "Go exercise". In other words they focused on means rather
than ends, the actual process.
Just before this manipulation of construal level, in a study they
were misinformed was separate, participants were told their personality
was being tested physiologically through holding a handgrip. This
handgrip was designed to be difficult to squeeze together but
participants were told to hold on as long as possible. This provided a
baseline measurement of their grip strength.
Just after the manipulation of construal level participants had dummy
electrodes attached to their arm and were told that their personality
could be measured while they squeezed the stiff handgrip again. This
time, though, they were told that the longer they could squeeze the
handgrip the more accurate the information would be. The question was:
how well could participants forget the temporary discomfort of holding
the handgrip once they had been told about the desired goal of getting
information about their own personalities?
The results confirmed Fujita et al.'s (2006) suspicions. They showed
that participants in the low-construal thinking condition (thinking
about means rather than ends) held on to the handgrip for, on average,
4.9 seconds less than they had during the baseline measurement.
In contrast those in the high-construal condition held on for 11.1 seconds longer
than their baseline measurement. Whether participants were thinking
about means or ends had a really significant effect on how long they
squeezed the handgrip. Those participants who had been encouraged to
think in high-level, abstract terms demonstrated greater self-control in
enduring the discomfort of the handgrip in order to receive more
accurate personality profiles.
Along with this design Fujita et al. (2006) also carried out other
studies using different measures of self-control and different ways of
inducing either high-level or low-level construal. These produced
similar findings. People in the high-level construal condition were
consistently:
- More likely to avoid the temptation of instant gratification.
- Prepared to make a greater investment to learn more about their health status.
- Less likely to evaluate temptations like beer and television positively.
2. How personality and the situation affect self-control
Self-control is not just affected by how we are thinking at a
specific moment, that would be too easy. We have each developed
different amounts of self-control. Some people seem to find it easy to
resist temptation while others can be relied on to always yield to
self-gratification. To a certain extent we have to accept our starting
point on the self-control sliding scale and do the best we can with it.
Although a few people have very high (or very low) levels of
self-control, two-thirds of us lie somewhere near the middle: sometimes
finding it easy to resist temptation, other times not. Naturally the
exact situation has a huge effect on how much self-control we can exert.
One property of different situations central to self-control that
psychologists have examined is 'psychological distance'.
Research reveals that people find it much easier to make decisions
that demonstrate self-control when they are thinking about events that
are distant in time, for example how much exercise they will do next
week or what they will eat tomorrow (Fujita, 2008).
Similarly they make much more disciplined decisions on behalf of other
people than they do for themselves. People implicitly follow the maxim:
do what I say, not what I do.
It's not hard to see the convergence between the idea of
'psychological distance' and high-level construal. Both emphasise the
idea that the more psychological or conceptual distance we can put
between ourselves and the particular decision or event, the more we are
able to think about it in an abstract way, and therefore the more
self-control we can exert. It's all about developing a special type of
objectivity.
3. How to improve your self-control
Fujita et al.'s (2006) studies, along with other similar findings reported by Fujita (2008), suggest that self-control can be increased by these related ways of thinking:
- Global processing. This means trying to focus on the wood rather than the trees: seeing the big picture and our specific actions as just one part of a major plan or purpose. For example, someone trying to eat healthily should focus on the ultimate goal and how each individual decision about what to eat contributes (or detracts) from that goal.
- Abstract reasoning. This means trying to avoid considering the specific details of the situation at hand in favour of thinking about how actions fit into an overall framework - being philosophical. Someone trying to add more self-control to their exercise regime might try to think less about the details of the exercise, and instead focus on an abstract vision of the ideal physical self, or how exercise provides a time to re-connect mind and body.
- High-level categorisation. This means thinking about high-level concepts rather than specific instances. Any long-term project, whether in business, academia or elsewhere can easily get bogged down by focusing too much on the minutiae of everyday processes and forgetting the ultimate goal. Categorising tasks or project stages conceptually may help an individual or group maintain their focus and achieve greater self-discipline.
These are just some examples of specific instances, but with a little
creativity the same principles can be applied to many situations in
which self-control is required. Ultimately these three ways of thinking
are different ways of saying much the same thing: avoid thinking locally
and specifically and practice thinking globally, objectively and
abstractly, and increased self-control should follow.